About

Wear what you feel.

Soft Top Co. is a design-forward clothing brand built for those who feel deeply and dress intentionally. We believe the way you wear your clothes is as much about your inner world as it is about the outer one. Dressing is an act of expression, connection, and care.

Every piece we create is guided by our mission: Wear what you feel.
And anchored by our philosophy: Be patient with your becoming.

Our Story

Soft Top Co. was born inside The Soft Lab, a creative studio dedicated to building brands with feeling-first identities. The Soft Lab is home to three sibling projects:
Soft Top Co. – our main premium brand
Soft Serve Supply – our playful, snackable comfort-wear line
Not Too Soft – our chaotic, cheeky sibling brand.

Soft Top Co. is our most intentional work. It is premium, minimal, and emotionally resonant. A space where softness and structure coexist, where each garment feels like a quiet kind of armor for everyday life.

What Soft Means to Us

Softness isn’t weakness. It is a choice.
It is in the weight of a structured tee that still drapes just right.
It is in the clean lines of a design that leaves room for your own story.
It is in the pride-coded details that say just enough without shouting.

To us, soft is about moving through the world with empathy and presence, and creating pieces that make you feel like yourself, more fully.

Built Gently, Meant to Last

Our designs are intentionally minimal, our prints are made with water-based, non-toxic inks, and our garments are made to order to reduce waste. Every choice is made to create clothing that feels good to wear and lasts in your wardrobe in look, in quality, and in meaning.