Privacy policy

Last updated: July 27, 2025

Soft Top Co. operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Soft Top Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any part of the Services, you acknowledge that you’ve read and understood how we collect, use, and disclose your information as described here.

Personal Information We Collect or Process

“Personal information” refers to data that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by law:

  • Contact details – name, email, phone number, billing/shipping addresses

  • Financial information – card numbers, payment method, transaction info

  • Account information – username, password, preferences

  • Transaction history – items viewed, carted, purchased, returned

  • Communications – any messages or support requests you send us

  • Device data – browser, IP address, connection type, identifiers

  • Usage info – how you navigate and interact with the Services

Sources of Personal Information

We may collect this data:

  • Directly from you – through purchases, account creation, or communication

  • Automatically – via cookies, your device, and interaction with the site

  • From service providers – such as payment or shipping partners

  • From third parties or business partners

How We Use Your Personal Information

We use your personal data to:

  • Provide, tailor, and improve the Services – including order fulfillment, secure checkout, customer support, returns, and recommendations

  • Communicate with you – including account updates and customer service

  • Send marketing and advertising – including promotions and product news

  • Prevent fraud and ensure security – including monitoring for suspicious activity

  • Comply with legal obligations – and enforce our terms or protect our rights

Disclosure of Personal Information

We may share your personal data in the following cases:

  • With Shopify – our ecommerce platform and primary data processor

  • With service providers – who support payment, shipping, IT, analytics, etc.

  • With marketing partners – for personalized advertising

  • With your consent – when you choose to share via social features

  • For legal or safety reasons – including law enforcement or business transfers

Relationship with Shopify

Our store is hosted on Shopify, which processes personal data on our behalf. Shopify may use your information (alongside other merchants’ data) to power features across the Shopify ecosystem.

To learn more or exercise your rights, view the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third-Party Links

Our Services may link to external websites. We are not responsible for their privacy practices or content. We encourage you to read their privacy policies before providing any personal data.

Children’s Privacy

Our Services are not intended for minors. We do not knowingly collect personal data from anyone under the age of majority in your jurisdiction. If you are a parent and believe your child provided personal information, please contact us so we can delete it.

Security and Retention

We take precautions to protect your data, but no system is 100% secure. We retain your information as long as needed for the purposes outlined here, or as required by law.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access, correct, or delete your data

  • Opt out of marketing and certain data uses

  • Request data portability or limit sharing

  • Opt out of “sales” or “sharing” of personal data for targeted ads

You can exercise these rights through the Shopify Privacy Portal or by contacting us directly.

We do not discriminate against you for exercising your rights. We may ask to verify your identity before responding to your request.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Last updated” date above and post the updated version here.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your rights, feel free to reach us at:
📩 hello@softtopco.com